Promote the Launch. Drive Pre-Orders.
PlayStation needed a mid-roll ad experience to build anticipation for Ghost of Yotei — the highly anticipated sequel. They had three hero trailers, each showcasing a different pillar of the game.
Rather than force a single linear narrative, we designed an interactive experience that let users self-select based on what excited them most about the game.
From Pitch to Partnership
We initially pitched a different ad concept. But after the creative kickoff call — listening to what the client truly needed — we pivoted to a video-forward experience that better served their three distinct trailers.
This wasn't a compromise. It was a better product. The "choose your adventure" format gave every type of fan a reason to engage.
"Rolling hills and the wind in my hair. Mother believed happiness came from the small things,Atsu – Ezo, Japan – 1603
and without them, our soul becomes sick. She was right."
Choose Your Path
The World
For newcomers to the franchise — explore the setting, the era, and the world of Yotei.
The Story
For returning fans — meet the new protagonist and discover her journey.
The Combat
For the players — get straight to the action, the weapons, and the new mechanics.
Creative Problem Solving
Platform Constraints
The ad platform had significant technical limitations. We had to engineer creative workarounds to deliver the interactive experience the client expected.
Always-On Elements
The protagonist, QR code, and key messaging remained visible throughout — even while video played — maintaining brand presence without interrupting the experience.
Animated Details
Falling leaves and atmospheric motion brought the world of Yotei to life within the ad unit, creating an immersive feel that matched the game's tone.
Creative Swap
Built with a planned creative swap — the experience transitioned seamlessly from "pre-order" to "buy now" messaging after launch day.
Pre-Launch — "Pre-Order Now"
Post-Launch — "Available Now"
