Sleep Number — JAMES HALASY

Digital Design

Sleep Next Level

Sleep Number partnered with HGTV Dream Home 2024 to create an interactive article showcasing their smart bed technology. The experience guided users through key product features — adjustable firmness, temperature control, sleep tracking — all woven into the aspirational setting of the Dream Home.

The article was designed to educate and convert, blending editorial storytelling with product-focused CTAs and immersive visuals that brought the in-store experience online.

Lead Designer

Sleep Number x HGTV Dream Home 2024

Editorial Meets E-Commerce

Designed end-to-end as a scrollable interactive article. From cloud-themed section transitions to product feature callouts, every element was crafted to keep users engaged while driving toward conversion.

Sleep Number x HGTV Dream Home Interactive Article

Design Highlights

The Details That Drive Conversion

A closer look at the design decisions that shaped the experience.

Cinematic Storytelling

Transitioned the narrative through atmospheric visual layers, utilizing parallax cloud effects and brand-aligned gradients to create an immersive, high-end editorial feel that guided the user's scroll.

Seamless E-Commerce

Integrated frictionless pathways to purchase by embedding subtle, interactive product feature hotspots, interactive quizzes, and clear CTAs directly within the aspirational Dream Home narrative.

Data-Driven Modularity

Architected the component layout to allow for real-time asset swapping and A/B testing, ensuring the creative could be optimized mid-campaign based on live user engagement metrics.

Full Experience

Scroll the Article

Explore the full interactive article as designed — scroll through the experience below.

sleepnumber.com/hgtv-dream-home-2024

Sleep Number x HGTV Dream Home 2024 Interactive Article

Scroll to explore the full article experience