WBD SHOPPABLE

See something in a show, buy it in the next ad break.

WBD SHOPPABLE

// COMMERCE_ENGINE.init() → CONTENT_SCAN → CART_BRIDGE → AI_PRODUCT_RECOG

CONFIDENCE: 99.8%
ID: #WBD-SHOP-001
AI_API: CONNECTED
LATENCY: 12ms
The Opportunity

Shop What You Just Saw

You're watching Home Town, someone hangs a bathroom mirror, and you think: I want that. Same with the sofa on House Hunters, or the mixer on Chopped. Then the scene moves on and you forget about it. Everything here started from trying to catch that thought before it goes.

So we built something that finds those items while the episode plays and puts them in the next mid-roll break, close enough that you still remember wanting it, far enough out that nobody gets interrupted mid-scene.

The Experience
The Experience
Contextual Scan TV Mockup

1. Contextual Scan

The episode gets scanned for things you could actually buy.

Shoppable Mid-Roll TV Mockup

2. Shoppable Mid-Roll

What you just saw shows up in the break that follows.

From Concept to Conversion
01
Ideation
Making something you could shop from without feeling like the show had been taken off you.
02
Prototyping
Wireframes for the whole path: scene detection, product match, ad break insertion.
03
Integration
Getting the recognition layer and the ad experience to talk to each other, then shipping features on top.
04
Evolution
Then iterating, release after release, finding out what TV commerce could actually do.
The Companion

Rich Media for Web

The API version isn't right for every campaign. Some advertisers want a lighter integration, some would rather stay outside the data pipeline, and some just want a web format they've already run before and trust.

So I built a second version for them. Same shoppable interaction, ordinary rich media, runs anywhere on the open web.

Companion Rich Media Web Ad Mockup
Two Modes, One Experience
Pre-Set

Fixed Product Catalog

The products are built into the creative. Best when you already know the lineup and it isn't going to move: a seasonal drop, a hero SKU push, a collection with a fixed end date.

  • Fastest turnaround, no feed to integrate
  • Good for tentpole launches and short collections
  • You control exactly how every product looks
  • QA'd before it flies, nothing decided at runtime
Data-Sheet

Remote Product Updates

The products come from a hosted sheet, read when the ad serves. Swap a SKU, change a price, drop in new imagery, all without a rebuild or a new creative request.

  • Change products by editing a spreadsheet
  • Hides items that are out of stock
  • Pricing and imagery can move mid-flight
  • One build, however many product rotations you need
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B/R Ad Suite

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Ad Design