A seamless commerce engine connecting content to cart through AI-driven product recognition.
// COMMERCE_ENGINE.init() → CONTENT_SCAN → CART_BRIDGE → AI_PRODUCT_RECOG
Shop What You Just Saw
Viewers constantly see products they love in their favorite shows from the the sofa on House Hunters, the mixer on Chopped, or a new bathroom mirror hung up on Home Town. We saw an opportunity to capture that intent immediately.
We built a system that identifies these items in real-time and serves them up in a mid-roll ad break moments after they appear on screen, bridging inspiration and acquisition without disrupting the story.
1. Contextual Scan
AI scans the episode content to identify shoppable items.
2. Shoppable Mid-Roll
Products seen in the previous segment appear in the ad break.
Rich Media for Web
Not every client is the right fit for an API-powered ad experience, some advertisers prefer a lighter integration, operating outside of the data requirements of the AI pipeline, or simply want a proven web-based shopping format.
For these partners, I built a companion rich media ad experience that delivers the same premium, shoppable interaction on the open web.
Fixed Product Catalog
Products are baked directly into the creative at build time. Ideal for campaigns with a defined product lineup, seasonal drops, or hero SKU pushes where the assortment won't change mid-flight.
- Fastest turnaround — no feed integration needed
- Perfect for tentpole launches and limited collections
- Full creative control over product presentation
- QA-approved before flight, no runtime variables
Remote Product Updates
Products are pulled from a hosted data-sheet at ad-serve time. Clients can swap SKUs, update pricing, rotate imagery, and adjust availability without requesting a new creative build.
- Real-time product swaps via spreadsheet edits
- Supports inventory-aware campaigns (hide out-of-stock)
- Update pricing and imagery mid-flight
- Single build, unlimited product rotations