Photography & Creative Direction

Bleacher Report
x Mitchell & Ness

A comprehensive content capture delivering a cohesive visual packaging for the exclusive Bleacher Report and Mitchell & Ness highly acclaimed collaborative merch collection.

Acting as the full creative lead on the project, I directed and executed the entire aesthetic vision. This encompassed designing the sets and lighting from the ground up, styling the meticulous flat-lays, capturing and editing both the environment and premium on-model imagery, and personally handling high-stakes talent operations across the entire day.

Project Scope

Full Creative Control.

Commanding the visual execution from onset ideation to final post-production, while managing a full daytime crew of stylists, wardrobe personnel, and PAs.

Set & Lighting Design
Architecting the visual environment
Talent Ops
Hosting & Management
Imagery
Styling, Shooting & Post
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L'Oreal – Women of Worth

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B/R Merchandising