Basketball has been viewed the same way, with limited innovation, since James Naismith hung the first peach basket in 1891. By offering a see-through, elevated plane between stars and spectators, a new spatial relationship was forged and a slam dunk was suddenly felt with palpable force; B/R CHI brought the first-of-its-kind, dual level "crystal basketball court" to life. We set out to make something we had not seen before, that was universally show-stopping, and structurally sound. Below the court lived sponsor lounges, giving guests the experience of walking and exploring under the court while looking up and seeing our basketball programming in action. The final build doubled as a stage for Quavo's performance allowing guests to view the concert from a never-before-seen angle.

I designed digital court graphics on the court, on the outside of the court, and underneath the court including branding for the MTN DEW CAVE.