Vegas Takeover
Bleacher Report brought its NBA Summer League event, B/R Jump-Off, back to Las Vegas for a second year. Taking over The Brooklyn Bowl, it gave guests a place to escape the arena and indulge in exclusive experiences — from an A Boogie wit da Hoodie concert to a full-blown arcade zone.
Jump-Off combined sports, music, and gaming culture into a single high-energy environment that kept fans engaged from doors open to last call, with sponsor activations woven seamlessly into every corner of the venue.
Graphic Designer
2-Man Design Team / Environmental Graphics & BrandingArcade Meets Arena
Jump-Off was a deep dive into entertainment design. The House of Highlights Arcade identity, custom game machine graphics, environmental signage, and ice cream sundae bar all demanded a cohesive visual system rooted in Vegas energy.
Brand Partnerships
State Farm
State Farm hosted the Dunk Contest, which featured one of a kind dunks and top influencer talent. On the second floor, their "Take Your Shot" Activation took guests through a photo journey of an elite basketball player from college to the big leagues.
JCPenney
Lined with photos of NBA past draftees wearing their custom suits on draft day, the JCPenney Red Carpet highlighted key moments throughout draft years. Adjacent to the red carpet, was the "JCP Style Lounge", which encouraged guests to relax and enjoy a custom photo opportunity.
Caesars Ent.
Leveraging their home court advantage, Caesars capitalized on the opportunity to promote their Caesars Rewards program. They sponsored the upstairs bar, GA Lounges, and the Players Lounge, which was a space exclusively for players and influencers.
Bumble
Serving as the official social networking app of Jump-Off, Bumble owned the VIP Lounge and gave fans the opportunity to go on a dream bowling date after downloading the app. Guests were able to sign-up on site to bowl with their friends or to be matched with a prospective partner.
Adidas
Adidas sponsored the House of Highlights Arcade to promote Donovan Mitchell's first signature shoe with the brand, the D.O.N. Fans could play pop-a-shot, "slots", or try their hand at the money hurricane in order to go home with a new pair of kicks.
Jack Daniels
As the official whiskey partner of Jump-Off, Jack Daniel's took over one of the main bars downstairs at the event. Guests aged 21+ were able to get their favorite Jack Daniel's cocktails as they made their way to the court and other activities throughout Brooklyn Bowl.
