PETSMART KITCHEN & EDGARD COOPER

For this commercial production in Jersey City, I served as the on-set photographer for the collaborative launch between PetSmart Kitchen and Edgard & Cooper. The shoot focused on bringing to life the brand’s commitment to "tail-waggingly good" nutrition, featuring their signature recipes made with real fresh meat and gently air-dried ingredients to preserve both flavor and nutrients. My work on this set was multi-faceted, ensuring the brand had a comprehensive library of assets for the campaign launch, from high-impact hero imagery to specialized production shots for sales and marketing materials.

Throughout the production, I focused on capturing the vibrant energy of the "hero" moments seen in the commercial, highlighting the premium quality of the product range—including their fresh chicken, duck, and salmon recipes. Beyond the polished final imagery, I also documented the behind-the-scenes process to provide a transparent look at the making of the campaign. This involved capturing the authentic interactions between the crew and the animal talent, including stars like Dolly the dog, who certainly knew exactly what she wanted when the cameras were rolling.

The resulting suite of imagery bridges the gap between high-end commercial production and the authentic, nutritious world of Edgard & Cooper. By providing a versatile toolkit of professional photography, I helped PetSmart establish a consistent visual narrative for their multi-channel campaign promotion.