Sleep Number
Marcus Samuelsson
A multi-faceted content shoot capturing everything from editorial food styling to Behind The Scenes production.
This Sleep Number campaign featured Chef Marcus Samuelsson and his wife, model Maya Haile. The goal was to build a highly versatile asset library spanning high-fidelity hero imagery, detailed food photography, and raw documentary-style BTS coverage.
A cohesive visual ecosystem.
Unifying the aesthetic across all touchpoints, from the plate to the talent to the crew, ensuring a scalable asset library for any medium.
The Production Library
Hero Assets • Editorial
Behind The Scenes
Production Coverage • Crew • Set Life
Maya Haile
A dedicated editorial session capturing intimate, high-fashion moments with Maya on the streets of Harlem; this shoot was simultaneously filmed as part of the Sleep Number production.
